Apply for this job now

Digital Product Marketing Manager - Assistant

Columbus, Indiana
Job Type
8 Sep 2022
Digital Product Marketing Manager - Assistant


Manages key product line lifecycles. Understands market and industry trends. Leads the marketing initiatives for new product introduction and existing product change introduction.

Develops the long-term product line strategy, forecast, and the annual operating plan.

Provides product line budget requirements into the business unit annual operating plan.

Leads the development of product introduction plans.

Develops all aspects of the marketing mix to ensure the successful launch of new products and throughout the subsequent lifecycle.

Presents marketing approach for functional review and to the change management review group.

Leads pricing activity throughout the product lifecycle.

Leads available marketing resources and uses those resources appropriately and as needed to support the product range.

Ensures that the product branding strategy is implemented effectively, and leads and supports internal and external communications in relations to the product range.

Protects intellectual property of the organization, and works with legal counsel and engineering to ensure asset protection.

Defines and adopts, in the target market, a specific stance relative to the competition with the use of market research capabilities.

Leads improvement of customer satisfaction and solves ongoing customer issues in relation to the product range.

Leads management of the product lifecycle; determines when products should be deemed obsolete.

Develops, implements, and measures results of product promotions.

Engages with other functions and global locations to ensure global profitability of the product line.

Recommends marketing process changes that will improve Value Package Introduction and Value Package Change processes.

Coaches and motivates.

Associate Product Managers; provides guidance and direction on problems and issues; delegates work assignments considering employee skills and development needs.



Decision quality - Making good and timely decisions that keep the organization moving forward.

Business insight - Applying knowledge of business and the marketplace to advance the organizations goals.

Customer focus - Building strong customer relationships and delivering customer-centric solutions.

Drives results - Consistently achieving results, even under tough circumstances.

Articulating Value Proposition - Interprets internal and external customer needs based on relevant application; explains and demonstrates products, solutions, and services to distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.

Translating Relevant Market Data - Collects and categorizes customer voices and market information by leveraging appropriate research tools and techniques; analyzes research findings to identify opportunities to deliver customer solutions.

Marketing Plan Management - Develops marketing mix recommendations based on the 4 Ps (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.

Maximizing Profitability - Develops strategies that demonstrate the use of all marketing and sales levers (e.g. pricing strategies, promotions, volume based incentives, and value, feature, or benefit selling) to optimize profit.

Positioning For Target Segments - Aggregates appropriate inputs (e.g. customer perceptions, competitor positioning, alternative product capabilities) and determining where we need or want to compete for business within the target market segment.

Product Life Cycle Management - Identifies and executes changes to the product portfolio in response to evolving market dynamics and customer needs

Education, Licenses, Certifications

College, university, or equivalent degree in Marketing, Sales, technical or related subject required.

This position may require licensing for compliance with export controls or sanctions regulations.


Intermediate level of relevant work experience required.
  • Responsible for revenue & profitability of digital product portfolio (Hardware and Publication)
  • Develop pricing proposal based on value proposition defined by product management teams
  • Maintain and update product pricing for products in production
  • Develop and drive alignment for path to market / product marketing plan for digital products
  • Define and communicate channel strategy to achieve optimal product adoption.
  • Work closely with suppliers to manage product availability, costs etc
  • Work closely with product management for new product introductions, product obsolition and align product pricing, channel and promotion accordingly.
  • Coordinate development of product promotion material to communicate customer, channel partner value
  • Support promotion events during and after product launch
  • Simulate and communicate product adoption targets based on the go to market plan
  • Track and report adoption and usage of the products across markets, channels and regions

Primary Location United States-Indiana-Columbus-US, IN, Columbus, Sears Building

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting Jul 7, 2022, 8:49:14 AM

Unposting Date Ongoing

Organization Corporate

Req ID: 220004X3

Apply for this job now


  • Job Reference: 707429113-2
  • Date Posted: 8 September 2022
  • Recruiter: Cummins Inc.
  • Location: Columbus, Indiana
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent